5 common packaging mistakes to avoid
Product packaging is usually the first point of brand interaction with its customers. A product may look good and have high functionality, but customers may not like it unless the packaging is appealing. Apart from aesthetics of the packaging, how sturdy and secure it is in protecting the product from damage is also important. Understanding these factors and knowing some common packaging mistakes to avoid is crucial for a product’s success and the brand’s value. Adding features that are irrelevant to the product Customers are used to a certain kind of packaging for products they have been using for a long time. For instance, jams have always been packaged in glass jars or bottles. These are convenient and keep the product fresh for a long time. But if a brand starts putting jam in wholly different packaging, the customer will find it inconvenient to figure out how to use or open it. They will be put off by the entire product. So, never use packaging that has features that are not relevant to the product. Using the wrong kind of packaging material Many brands often make the mistake of choosing a packaging that is widely popular. However, it is possible that the material used in this packaging is not suitable for the brand’s product.
